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You’re about to launch a big online marketing campaign complete with media buys, special offers through search engine placement & banner ads, You’ve tested your market and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site.... Time to sit back and relax, right? Not quite yet.
Conversion’s the Word
Upon arriving at your site, you want the visitor to do something (e.g., register for your newsletter or buy your product). Your site is not deemed as a success until that desired action is taken. When a visitor takes that desired action, you’ve had a conversion. If you have millions of visitors coming to your site daily and no one converts, not only do you have an unsuccessful marketing campaign, but also a big hosting bill.
Attracting traffic is easy. The tricky part is converting it. And that’s the purpose of your landing page.
What is a Landing Page?
A landing page is the page visitors arrive at after clicking on your promotional creative 1st page advert.. (Your business key phrases)
Your landing page has to convince the visitor to stay and (depending on your goal):
- Fill out a form
- Provide personal details
- Buy something
- Read your information
As you can see, there are some obstacles to getting visitors to do what you want on your landing page. You have to convince people to do things to get something for nothing.... people always like something for nothing!!
Thats why we provide you with a tailor made and designed landing page for you to generate new enquires.
Please note that your landing page will be given a domain name to match your business however we may offer you . biz, .org.uk etc domains for the landing page
e.g. www.yourbusinessname.(/biz/.org.uk etc)
This page would then direct the visitor to your website once the visitor has submitted the completed form.
In effect, this captures all details required to sell / market your products, and to clients that have already shown an interest for your offers made on the landing page and in your business products.
Order your Orangetree Media 1st page "landing page" and start making more sales online within 14 days!!
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